Rebecca Finell is an internationally award-winning designer and inventor.
She founded Boon, a baby gear company that created entirely new product categories and launched immediately into Target and retailers worldwide. She created Zip Top, silicone containers that stood up, stayed open, and zipped shut. Fast Company named it one of the most innovative companies in the world. It earned the International Design Excellence Award, the Gold German Design Award, and the European Product Design Award.
Finell bags came from the same instinct. Rebecca designs with materials for what they can do. EVA foam holds its shape, sheds water, and is remarkably lightweight — and in her hands, it became something the bag world hadn't seen: structured, half-closed by design, and exactly right wherever the day goes.
Nothing makes her happier than building this brand with her daughter Vivian.
Rain, boardroom, gym, the flight home — one bag handles all of it. Finell built the everyday bag around a simple refusal: no more switching bags for the different versions of your day. The tote bag holds a laptop and everything after it; the crossbody bag frees both hands while keeping your essentials in quick reach. Both come from the same material — rigid, non-porous EVA foam that holds its shape whether it's empty or full, and stands on its own without asking for help. And this is a waterproof bag in the way that matters: the material itself is waterproof, not a coating that wears off by year two. Wipes clean. Doesn't fold. TAKE IT.